TotalEnergies Ghana and Nigeria launches new lubricants packs

TotalEnergies Ghana and Nigeria recently launched lubricants packaging.

In Ghana, the new lubricant bottle design was unveiled by the Brand Ambassador of Total Ghana, Stephen Appiah, Former Captain of the Black Stars (Ghana’s national football team).

The new packaging consists of a new side handle that makes the bottle handy and easier to carry, with a cap that makes pouring easier.

A speech read on behalf of the Managing Director of Total Petroleum Ghana PLC by Marcel ABLY-BIDAMON (Finance & Accounts Manager) stated that the TotalEnergies brand is committed to satisfying customer needs and ensuring delivery of clean energy into the Ghanaian market. He also assured that the company will continue to invest in an innovative approach to maintain customer trust and business sustainability to contribute to the Ghanaian economy.

This was followed by TotalEnergies Marketing Nigeria Plc. unveiling new packs for its lubricant range. The new package has a more ergonomic design, customer-focused information displayed in a dashboard pictogram, and anti-counterfeiting features.

During the launch event, the Managing Director, Dr. Samba Seye said, “This event celebrates our company’s culture of innovation and pioneering spirit in technology. Our new lubricant cans come with new colors and labels that complement the more ergonomic designs. With these new cans, consumers can identify the product they need at a glance, thanks to the color coding: Platinum for top-tier, Silver for mid-tier, and Bronze for entry range products. Buyers can now zoom in on the product they need by checking the new label, which is much clearer and easier to read. The new cans have been rolled out in every market where the brand is available within Nigeria, including all our retail service stations, distributor-sites, and reseller-points nationwide.”

In March 2021, TotalEnergies Kenya also launched the new containers with Total highlighting the role the new containers will play towards reducing its carbon footprint. “A reduction in the weight of packaging will prevent the emission of 9,500 tons of CO₂ equivalent each year resulting to raw materials savings,” said Total.