AMSOIL starts new industrial lubricants business unit

AMSOIL INC., a manufacturer of synthetic lubricants, has launched AMSOIL Industrial, a new business unit dedicated to serving large business-to-business customers.

With more than 50 years of experience developing sophisticated lubrication solutions for the most demanding applications, expanding the company’s industrial footprint is a natural progression. For more than a decade, the company has delivered exceptional results for industrial customers in power generation, hydraulics, compressor applications and more. AMSOIL Industrial customers can expect strong partnership, including consultative on-site analysis and support from Certified Lubrication Specialists on staff said AMSOIL.

“AMSOIL is the factory-fill supplier for multiple industrial OEMs. We have a strong global presence in the wind market and the dominant position in wind in North America. Our experience designing lubrication solutions has helped us develop unmatched technical expertise that serves industrial customers well. Our products certainly play a strong role in our success with industrial OEMs and end-users, but our ability to solve problems is what they value most,” said AMSOIL VP, Industrial Dave Meyer.

AMSOIL Industrial will have a product line that will initially focus on customers in the following segments:

  • Metal Stamping
  • Plastic injection moulding
  • Power generation
  • General construction equipment manufacturers

“We are a research-driven product-development company,” said AMSOIL President & CEO Alan Amatuzio. “We have always approached product development from a problem-solving standpoint, and we don’t compromise on product quality,” said Amatuzio. “Those characteristics make AMSOIL an ideal partner for industrial customers.”

In North America, AMSOIL consumer products are sold through an independent dealer network. That is not changing. AMSOIL Industrial, however, will serve B2B customers with a corporate sales team.

“Our commitment to our independent Dealers is unwavering,” said Mr Amatuzio. “But large B2B relationships require deeper corporate interaction and carry greater liability, demanding the attention of a dedicated corporate sales force.”