Vivo Energy Tanzania unveils a lubes campaign

Vivo Energy Tanzania, the company responsible for marketing and distributing Shell-branded lubricants and Engen fuels, launched the ‘Shell Tumerudi Kivingine’ campaign. This campaign aims to reintroduce Shell lubricants to the Tanzanian market, maximizing brand visibility and increasing sales.

Speaking at the launch, Mohamed Bougriba, Managing Director of Vivo Energy Tanzania, emphasized the significance of the campaign, stating, “We are excited to reintroduce Shell lubricants to Tanzanians in a way that reflects the global brand’s quality, reliability, and innovation. As the world’s leading lubricant supplier, trusted by millions across over 100 countries, Shell delivers market-leading products that are designed to meet the diverse needs of our customers. With this campaign, ‘Shell Tumerudi Kivingine,’ we are positioning our products across all Engen service stations in the country, ensuring that Tanzanians have access to the best lubricant technology available in the world.”

In her remarks, Aileen Meena, Marketing and Communications Manager at Vivo Energy Tanzania, highlighted the importance of the Tanzanian market, saying, “The demand for high-quality lubricants has never been more critical. Recognizing this opportunity, we are launching the ‘Shell Tumerudi Kivingine’ campaign to ensure all Tanzanians—from large industries to individual motorists and car owners—are aware of the advanced benefits of Shell lubricants. Over the next three months, from October to December, we aim to drive visibility and sales of Shell lubricants, positioning the brand as the go-to solution for all lubricant needs.”

Vivo Energy Tanzania started operations in 2019 as a licensee to the Engen brand for diesel and petrol and the Shell brand for lubricants. It has 41 Engen branded service stations.