Total Middle East partners with AL Masaood TBA as official lubricants distributor in Abu Dhabi

Total Middle East has partnered with Al Masaood TBA to be its official lubricants distributor in Abu Dhabi. This partnership is targeted at expanding the presence in the automotive aftersales market in the UAE for both parties.

Salah Adib, General Manager Al Masaood TBA said, “We are delighted to further strengthen our partnership with Total Marketing Middle East. It’s a powerful partnership that has remained solid over the years and has identified Total Middle East as one of our most reliable partners for more than two decades. We remain steadfast in our commitment to provide premium products and services to enhance the reputation of our brand and gain the trust of our customers.”

“We were able to reinforce our presence in the lubricant industry in the UAE. Expanding our network of sales and support personnel and being in close proximity to our customers are key initiatives towards achieving that. Al Masaood is an excellent choice to forge a key partnership with as they have the right experience and knowledge, which has been earned through its many years of experience in quality control and after-sales service,” added Karine Singh Managing Director Total Marketing Middle East.

With the new agreement in place, Total Marketing Middle East is planning to increase its number of oil change outlets in the UAE. True to this, Total Middle East opened a new truck service centre in UAE. The truck center offers a range of services such as truck wash, oil change for both trucks and passenger cars.