Total Lubmarine unveils a new brand identity
Total Lubmarine, the marine lubricants business of TotalEnergies Lubrifiants, has released its new brand identity, which captures the importance of sustainability, industry collaboration, and partnerships in supporting customers’ performance.
The new strapline, ‘Together we go further,’ aims to foster a customer-centric philosophy that emphasizes collaborating closely with all stakeholders in the shipping and power industries.
As new fuel choices need new lubrication solutions, Lubmarine teams work to engage owners and operators of all types of vessels and power plants, at sea and on land, to help them deliver improved performance and optimization strategies.
Lubmarine’s brand identity covers four core message strands:
- Supporting?operational excellence – Lubmarine works to deliver high performing solutions and tailor-made support that optimizes every voyage and empowers its customers’ fleet to navigate with confidence.
- Navigating the energy transition – Lubmarine puts the challenges of the energy transition at the forefront of everything it does, working together with customers and partners to go further to support industry’s present decarbonization ambitions and future zero-emission goals.
- Serving?pioneering?routes – Lubmarine commits to delivering pioneering lubrication solutions as well as new digital services, ensure ship owners and managers achieve safe, sustainable and reliable performance at sea.
- Collaborating on?technical expertise – Working together with ship owners, ship operators, technical advisors, and engine manufacturers, Lubmarine designs lubrication solutions that enable our customers’ fleet to operate safely, efficiently and sustainably.
Lubmarine launched the new brand identity to capture the mission of its business and how it will deliver value to its customers. It also recognizes the challenges ahead for the shipping and power industries.
