Total Kenya launches its new Lubricants packaging

Total Kenya plc has launched new packaging for its entire range of lubricants that come with new colours, labels, and a more ergonomic design to maintain a distinctive design for consumers to identify Total Lubricants easily.

In addition to these design developments, Total Lubricants contributes to the Group’s ambition to become the responsible energy major. A reduction in the weight of packaging will prevent the emission of 9,500 tons of CO2 equivalent each year resulting in raw materials savings.

The new Lubricants packaging was unveiled by the Kenyan long-distance runner and marathon record-holder Eliud Kipchoge who is Total Kenya’s brand partner.

“We have always offered products that are customer-centric,” said Olagoke Aluko, Managing Director, Total Kenya PLC. “But today’s consumer needs customized information about products and how to use them, this has led us to innovate and redesign our lubricants packaging by giving them a new shape, colour and label. We have achieved our goal, and the results are at par with our lubricant’s performance.”

Consumers can now identify the product they need immediately, with the new colour coding: Platinum for top-tier, Silver for mid-tier and Bronze for entry range products. The new packages are being rolled out gradually as from last year December in every Total service station and authorized distributor outlet across the country and beyond.