Shell and Maserati launch co-branded lubes for hybrid vehicles

Shell and Maserati have launched Shell Helix Ultra Hybrid 0W-30 oil for Maserati hybrid engines. Maserati launched its first electrified model, the new Ghibli Hybrid in 2020, and since it has been recommending shell lubricants for all its vehicles since 2007, the co-branded engine oil has been launched to support Maserati’s electrification strategy. The product joins the previous Shell Helix Ultra 5W-40 and 10W-60 oils for Maserati petrol and diesel engines.

“Maserati has ignited the flame of its new energy solution, entering the world of electrification without betraying the brand’s core identity and DNA by choosing a hybrid solution focused primarily on improving performance, while also saving fuel and cutting emissions,” said Alberto Pantanelli, Head of Maserati Parts & Service, Maserati Spa. “Integral to our long-standing relationship with Shell has been our close collaboration to develop new co-branded motor oils that allow our Maserati owners to optimize their engine’s power and performance. Hybrid engines have specific lubrication requirements that can’t be met with motor oils that have been developed for internal combustion engines only. Shell’s innovation excellence and deep understanding of the specific technical requirements of electric drive trains have made them an ideal partner to deliver the high-quality products we both want to offer our Maserati drivers.”

Steve Reindl, Shell Global Commercial Vice President, Global Key Accounts said, “we are proud to have renewed our commercial and technical collaboration with the launch of this specialized co-branded lubricant for Maserati’s new hybrid engines. This is another milestone of the collaboration that Maserati and Shell started back in 2007 and we look forward to being Maserati’s Technology and Innovation partner of choice in their journey to electrification.”

Shell Helix Ultra Hybrid 0W-30 fully synthetic motor oil provides exceptional sludge control and excellent turbocharger protection against extreme engine temperatures. Its low viscosity also offers protection against damage from Low-Speed Pre-Ignition (LSPI) while delivering greater fuel consumption.

For more information, visit: www.shell.com