PETRONAS Lubricants International relaunches SELENIA

PETRONAS Lubricants International (PLI) announced the relaunch in the EMEA Region of SELENIA, its flagship brand lubricant, reaffirming its ongoing commitment to the brand and its strategic growth strategy. The new identity communicates SELENIA’s devotion to quality by preserving the background structure and product name, thereby safeguarding the brand’s historic recognition. New elements, such as a prominently displayed lubricant grade and the “Engineered by PETRONAS” hallmark, reinforce SELENIA’s legacy of excellence and innovation in lubrication.

It’s specifically formulated to meet the needs of every moving part in a car’s engine, providing protection and ensuring optimal performance on every journey. With its new “Ask for Passion” proposition, SELENIA fuses performance with emotion in a bold way, brought to life through a striking engine-oil heart graphic that embodies passion, heritage, and care. Through this powerful storytelling, PETRONAS Lubricants International reinforces its brand vision, anchoring a narrative where technical reliability meets human emotion.

“SELENIA is not just a product; it’s our promise to car owners that our passion for performance continues to live on. The overall design showcases this by transforming our engine oil from a functional product to a symbol of care and the passion inside,” said Giuseppe Pedretti, Regional Managing Director EMEA at  PETRONAS Lubricants International. “SELENIA narrates a story of our devotion to engines and to those who cherish them, blending technical reliability with emotion.”