Petro-Canada Lubricants unveils new packaging for 1L bottles
Petro-Canada Lubricants has unveiled new packaging for one-litre bottles across Petro-Canada Lubricants product lines, including DURONTM, DuraDriveTM and TRAXONTM. This comes after successful changes were made to the brand’s SUPREME™ product line.
The new user-friendly packaging design incorporates several upgrades, including a wider bottle mouth opening, enabling easier pouring and a smoother flow. The new contemporary bottles are also made from a thicker resin to produce sturdier material to support packaging integrity while in transit.
Featuring a new label design, the packaging also conveys the product’s tier so customers can easily differentiate between products. With a dynamic design, the labels are developed to be eye-catching.
The transition to the new packaging will take place globally, from automotive to mining and power generation lubricants. The new packaging will be extended to 4L bottles and pails later this year.
“Our diverse range of lubricants and specialty fluids are developed with our customer’s front of mind. The new packaging reflects this,” said Paul Lowther, Senior Director of Global Marketing at HF Sinclair. “The evolved design of the bottles showcases the innovation of the Petro-Canada Lubricants product portfolio while also offering enhanced lubricant flow and easier pouring.”
Many of the new bottles will also feature multiple language labels, following European CLP24 regulations, to support further sales growth and development in Europe.