Mahindra ties up with Castrol India to develop lubricants

Mahindra ties up with Castrol India to develop lubricants

Mahindra has recently announced its partnership with lubricant maker Castrol India.

According to Castrol India release, Mahindra will endorse a range of Castrol products including aftermarket engine oils and transmission fluids for Mahindra Tractors under the brand, “Mileage Ka Master” (MKM).

Commenting on the partnership at the signing event, Hermant Sikka President & Chief Purchase Officer in-charge of the Spares Business unit at Mahindra, noted that they were pleased to join hands with Castrol, one of the leading lubricants brand in India. The objective is to meet the customers’ need to use recommended fluids by OEMs.

“We look forward to partnering with Castrol and benefitting from their strong reputation, high-quality products and wide-spread distribution network across India through their strong retail outlets,” added Sikka.

Under this partnership, Mahindra will develop the formulation of these oils which will be used specifically for engine and wet-brake applications and Castrol will supply these products through its wide distribution network across India. The agreement will commence with immediate effect.