Libya Oil Kenya Limited rebrands to OLA Energy
Libya Oil Kenya Limited has unveiled a new visual identity under the brand OLA Energy, the new brand for its extensive network of retail outlets and petroleum products.
The new brand follows the rebranding of the Oilibya Group to OLA Energy Group that has also seen Libya Oil Kenya Limited change its name to OLA Energy Kenya Limited. The new brand is symbolic of the company’s expanding market offering as a modern pan-African energy retailer that seeks to cater to the rapidly changing demands of consumers.
In Kenya, the new brand will be initially introduced in several pilot stations across the retail network in Nairobi. This will be followed by a phased rollout throughout the company’s entire retail network of 80 stations in the country bringing a modern and fresh new look. The rebranding will also be implemented in 1100 stations in the Group’s 17 countries operating across Africa.
“This new brand captures the essence of our company as a modern energy player across our footprint in Kenya and Africa; it characterizes our strength and success and expresses the drive and ambition felt throughout our Group in this phase of its evolution,” noted Libya Oil Holdings CEO, Mazin Ramadan.
Under the new name and brand, OLA Energy will accentuate its focus on exceptional customer care, offering new complementary services in response to its customers’ evolving needs. It will also continue to deliver on its reputation as a dynamic pan-African retailer with a portfolio of products and services in its operating markets.
“Our teams and partners are committed to working together as one to deliver on the promise of our new brand; by ensuring that our customers always come first, we will offer a standard of excellence in our products and services that separate us from the crowd and befits the vitality of this magnificent continent,” Ramadan said.
He added: ‘‘OLA Energy will allow us to unlock growth opportunities, strengthen our position in new and existing markets, and expand our involvement in the energy sector under a stronger, more modern international brand.’’
The new retail visual identity reflects the Group’s guiding vision to be Africa’s downstream marketer of choice, shaping African energy and empowering African born prosperity. Above all, it encapsulates the spirit of what is a truly African business delivering the highest international quality standards; a brand created and driven by Africans, for Africans.
According to a statement issued out to press, the Orange-Blue colour scheme reflects both the energy and vitality of the business, as well as the high-quality standards of the brand.
