Goodyear Lubricants launches a new product line

Goodyear Tire & Rubber Company, has unveiled its new range of lubricants oil, under the official licensing collaboration with Assurance Intl Limited and extended distribution in South Asia, Southeast Asia, Australia and New Zealand markets. The new lubricants line is compliant to BS 6 (EURO 6) specifications, hence contributing to the reduction in Carbon Footprint.

Launched in Mid-January 2023, the product line is catering to all kinds of lubricant oil needs of commercial and passenger vehicles running on varied fuels and application categories. These span into engine oils, gear oils, greases, brake fluid, coolants, transmission oils, automatic transmission fluid, hydraulic oils and diesel exhaust fluid.

Commenting on the new product line, Sanjay Sharma, Assurance Intl Limited’s Chief business officer (CBO) & Vice-President of South-Asia said, “The new line of Goodyear Lubricants products reflects Assurance Intl Limited’s strong environmental conscience and our focus on innovation. The new sustainable engine oils will significantly reduce the carbon footprint of vehicle users with the upgraded formulation and packaging. It will also enhance the driving experience while meeting the latest national and international standards.”

In addition to the new range of engine oils, Goodyear Lubricants has also reinvented its new packaging with varied brand colours augmenting brand visual appeal which will be laddered into Entry, Mainstream and Premium product lines for customer ease. The product packaging will also use 15% less plastic to help protect nature and improve longevity, reliability and performance.

Assurance Intl Limited will also expand its distribution and provide after-sales assistance to consumers in Australia, Bhutan, Brunei, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, New Zealand, Nepal, Singapore, Thailand, Timor – Leste and Vietnam markets.

Assurance Intl Limited, part of Satya Group, is a leading manufacturing & marketing company. Satya Group was established in 1974 with the primary focus on bringing to market specialty lubricants and other lubricants.

Goodyear is one of the world’s largest tire companies. It manufactures its products in 57 facilities in 23 countries around the world. In 2020, it ventured into the lubricants industry in India.