EPPCO Lubricants boosts lubricants sales through new partnership with noon.com

EPCCO Lubricants, a member of ENOC Group, has partnered with noon.com, the region’s homegrown digital marketplace, to offer customers its diverse range of Caltex and ENOC automotive and industrial lubricants products.

The partnership with noon builds on EPPCO Lubricants’ strategy to utilize e-commerce platforms to help meet customers’ demands, expand product availability, and enhance accessibility and reach for its growing pool of customers.

HE Saif Humaid Al Falasi, Group CEO, ENOC, and EPPCO Lubricants board chairman said, “E-commerce sales in Dubai are projected to jump up by 23 percent to reach an estimated $27 billion in 2022, primarily due to the impact of the pandemic on purchasing trends and consumer behaviour. Strengthening our presence on e-commerce platforms is now a strategic imperative more so after the COVID-19 outbreak. According to studies, nearly three out of four UAE consumers shop more online, more than they did before the outbreak of the pandemic. We saw this as an opportunity to diversify our channels to better reach our customers.”

Ali Kafil-Hussain, Chief of Staff, noon, said, “Creating a vast assortment of products at incredible prices for our customers is a key focus for noon. We would like customers to be able to shop for all of their needs, including automotive, within the digital ecosystem of products and services we are creating. Over the past twelve months, we have seen a significant increase in new shoppers on our platforms. Consumers in the region are more than open to living a more digital way of living and they are actively seeking it. We are happy to work with regional brands such as ENOC to give our customers an even more convenient, reliable and exciting experience shopping on noon.”

The products available to customers on noon.com will range from ENOC and Caltex lubricants, greases, coolants and specialty product offerings.