Cars45 to use Asha Lubes from Asharami Synergy in Nigeria

Cars45 Nigeria’s leading tech-enabled automotive trading platform and Asharami Synergy, a Sahara Group Downstream Company have announced a partnership to deepen transparency and increase consumer satisfaction in Nigeria’s automotive industry. The partnership leverages Asharami’s standard in safety, reliability and top-quality lubricants and Cars45’s services across the automotive value chain (buy, sell, swap, repairs, franchise dealership and financing) to deliver value to individuals and corporate clients.

Beatrice Teluwo, Lubricant Sales and Marketing, Asharami Synergy said, “in a market contending with quackery, we launched the Asha Lube series to safeguard and optimize the performance of engines. It is heartwarming to note that all classes of lube consumers are embracing the top performance and peace of mind our Asha lubricants give to all manner of engines in generators, light and heavy-duty machines, cars, trucks, motorcycles. We are confident that our alliance with Cars45 would provide the necessary fillip to enhance the service experience for consumers and the public at large.”

Femi Folarin, Head, Franchise Dealership and Network Development said, “at Cars45, we are very passionate about building relationships and synergies that will grow and develop the auto industry and benefit the consumer as well. This partnership is a testament to this commitment and also reinforces the premium we place on delivering value across the automotive ecosystem. Considering our market position, we will continue to drive the delivery of solutions that address the most common challenges in the market.”

Cars45 provides an end-to-end digitised customer journey for buying, selling and swapping cars in Africa. Its technology-enabled platform makes it easier to trade cars in Africa and it also provides access to finance, insurance and other value-added services. Asharami Synergy has been Oil and Gas business in the West African region for over twenty years.