ADNOC Distribution partners with Al Masaood Group to enhance Lubricant Distribution
ADNOC Distribution has signed a strategic agreement with Al Masaood Group to expand their collaboration to supply lubricants to Al Masaood’s service centres. Al Masaood Group is a privately held and highly diversified Group, based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments, including the automotive and industrial segments. The agreement extends across Al Masaood’s key verticals, including its automotive and industrial divisions.
The ADNOC Voyager lubricant brand, produced in the UAE and marketed by ADNOC Distribution in 46 countries, will be distributed to Al Masaood’s automotive and industrial businesses.
Hani El Tannir, CEO of Al Masaood Group Industrial, said: “We are proud to reaffirm our commitment to the national economy through this significant agreement with ADNOC Distribution. This partnership helps us reinforce our strategic objectives across all our divisions and companies. This collaboration emphasises our shared values of operational excellence and strengthens our long-standing relationship, paving the way for future opportunities and growth.”
Eng. Saber Mohammed Al Ammari, Vice President of Lubricant, Base Oil & Specialties at ADNOC Distribution, said: “We are pleased to supply our high-performance, UAE-made ADNOC Voyager lubricants to Al Masaood Group, building on our two companies’ longstanding commercial relationship. This deal reinforces our role as a trusted partner in advancing the country’s industrial and automotive sectors, supporting the UAE’s economic diversification and growth.”
According to Al Masaood, this collaboration aligns with Al Masaood’s commitment to supporting the local market and economy while strengthening its In-Country Value (ICV) contribution. By formalising this partnership, Al Masaood also continues to commit to the ‘Make It in The Emirates’ initiative, leveraging local manufacturing capabilities to drive sustainable growth.
