Rymax Lubricants Reports Best Year Yet in 2023

Dutch lubricants brand Rymax Lubricants announced 2023 as its best year so far in sales. Despite the post-COVID challenges still affecting the lubricants industry in 2023, Rymax Lubricants expanded into eight new countries, introduced new products and launched a brand-new packaging line.

Rymax Lubricants Managing Director Wouter Cuppen attributed the 2023 growth to Rymax’s ability to acclimatize to the lubricants landscape. “Despite the complexities introduced by geopolitical tensions and market fluctuations, the company adapted well to the evolving landscape. This was necessary, but I am particularly proud of the way our company has managed to do so in a flexible way.”

Rymax Lubricants sold the highest amount of lubricants and greases in 2023. Mr Cuppen attributes this to the different distributors across different continents and sees it as a combined effort. “We’ve seen a good spread amongst our many distributors on different continents. Africa remains a vital continent for us, and in 2023, South and Middle America lived up to their reputation as growth markets. Europe positively surprised us; considered to be a saturated market, we have realized our best result here yet.”

Rymax employed a diversification strategy to facilitate this growth, which meant it did not rely on one market to push for growth. This means if one important market suffers, it is essential to be able to compensate with good results elsewhere. This diversification also applied to the offered product assortment and sourcing possibilities.

The Commercial Director, Mr Erik Vermeer, touched on the new packaging and new products introduced into the market, “Rymax Lubricants is known for its vibrant orange bottles and full-colour drums. Last year, we completely revised our product packaging. We’ve updated our Corporate Identity, invested in new, improved, and unique labels, bottles, and drums, and renewed our product portfolio. We’ve introduced a food-grade assortment and optimized our offering in the different segments. Diversifying product offering, improving production flexibility and quality, and investments in marketing and sales paid off, resulting in Rymax’s best year yet.”