Toyota Kenya launches Toyota & Lexus Genuine Motor oils

Toyota Kenya Limited has thrown the lubricants market in Kenya into a spin after they launched two new motor oils specifically tailored for Toyota vehicles. The move will most likely ramp up competition in the lubricants market as Toyota looks to eat into the Kenyan lubricants market, currently dominated by oil marketers and their associates.

The two products, Toyota Genuine Motor Oils (TGMO) and Lexus Genuine Motor Oils (LGMO) provide advanced protection that helps extend engine life by using refined oil as compared with standard oil products.

The new oils come in various grades, namely TGMO SL/CF SAE 15W40, API SL/CF SAE 20W50SL and LGMO SAE 5W40, API SN/CF and are available in one litre, four litres and five liters packaging.

In a press statement, Toyota said the newly launched products are available in all Toyota Kenya outlets across the country. Speaking at the launch held at the Toyota Kenya, Nairobi Toyota Kenya Managing Director Arvinder Reel hailed the new oils as ‘a game-changer in the Kenyan lubricants scene’.

“Our team of experts has achieved what was previously thought unattainable by delivering significant CO2 reductions from the oil’s life cycle thereby producing an oil which helps to extend your engine life by providing better control of deposit formation while maintaining a high order of engine cleanliness,” he said.

The manufacturer explained that the newly launched oils have a strong, thin film of protection that allows the engine parts to work together, thereby preventing the engine from overheating and seizing up. “They also help to seal the gap between the piston and cylinder wall enabling your engine to deliver maximum power while neutralizing acids such as rust created during combustion hence eliminating corrosion for longer engine life,” added the statement.

“Toyota has always been at the forefront in terms of research and development to offer our customers products with the latest cutting-edge technology that can benefit them with higher performance and reliability features. This is why these new oils are formulated to provide smooth functioning of the engine which reduces the amount of energy that is wasted, to give you maximum kilometers per liter,” said Reel.

Data released by the Kenya Revenue Authority in December 2018 indicated that Toyota controls about 57 per cent of all motor sales in Kenya, including new and used models. Nissan comes in at a distant second with 11.7 per cent, followed by Honda at five per cent and Isuzu close by at 4.8 per cent.

Toyota will be seeking to leverage its dominance in auto sales in the country to consolidate its position in the lubricants market.