Shell Helix unveils a new packaging

Shell unveils a refreshed packaging design for its Shell Helix lubricant range. The new Shell Helix packaging has been designed to offer a more user-friendly choice for consumers. The new pack simplifies product selection, and improves overall convenience for users. The back labels have been updated with clear, easy-to-read information that outlines key product benefits and specifications, enabling drivers to make informed decisions when selecting the right oil for their engine.  

“This milestone is a powerful testament to Shell’s relentless innovation and the trust we’ve earned from partners and customers around the world. Our new Shell Helix packaging is a bold, modern evolution designed with our customers in mind. Today, we celebrate not just the power of our product, but the power within every drive, every engine, and every journey,” said Vanessa Boag, Shell’s VP Global Lubricants Marketing. 

This launch marked a milestone moment of celebrating 75 years of partnership between Shell and Scuderia Ferrari HP. Shell Helix Ultra is Ferrari’s oil of choice, both on the track and on the road. Since the 1950s, Shell has been Scuderia Ferrari’s partner. In attendance during the inauguration were the well-known Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton. The launch brought together over 100 key opinion leaders and customers from more than 13 countries. It served as both a celebration of Shell’s racing legacy and a tribute to decades of shared ambition, performance, and trust with Ferrari.