LIQUI MOLY, a German lubricant specialist, has signed a new sponsorship agreement with MotoGP organizer Dorna. LIQUI MOLY offers a broad range of automotive chemicals, Motor oils and additives, greases and pastes, sprays and car care as well as glues and sealants. Founded in 1957, it develops and produces its motor oils and additives in Germany.
“We made this decision as a team because we believe that both our technical requirements and our marketing goals in these two series, which particularly focused on our motorcycling products, have been fully met or successfully implemented,” said Marco Esser, Marketing Director of LIQUI MOLY. “MotoGP and LIQUI MOLY are linked by a long-standing partnership based on our shared passion for motorsport and top performance. That’s why we will continue our sponsorship in the most prestigious competition, MotoGP, to strengthen our brand further internationally. We want to inspire fans all over the world.”
In accordance with the new contract, applicable between 2026 and 2029, LIQUI MOLY will have a strong brand presence on and off the tracks at most MotoGP races. As in previous years, the company will serve as the title sponsor of the German race at Sachsenring. “It was very important to us that the German Grand Prix continues to include our brand in its title. We are dedicated to our domestic market, and that’s what we are demonstrating,” emphasised Esser.
